Why Getting Freelance Copywriters is the Smartest Financial Move You’ll Make in 2025

When you think about scaling your brand, hiring a copywriter seems like a natural next step. You want someone in-house, sitting next to marketing, sipping coffee in meetings, and dreaming up magic lines for your next campaign.

But here’s the truth: Hiring isn’t always the smartest move — financially or creatively.

And if you’ve never outsourced your copywriting before, you might be surprised by just how much time, money, and headache it can save you. So let’s break it down.

💸 You pay for results, not just hours

When you hire a full-time copywriter, you’re paying for more than writing. You’re paying for meeting time, admin tasks, training, onboarding, sick days, and most of all, the downtime between projects.

When you outsource, you’re paying for output. You get what you need when you need it — no wasted hours, no paying for someone to sit around when things are slow.

🏢 No overhead, no HR stress

Think about it: no salaries, no benefits, no office space, no laptop purchases, no sick days, no annual leaves, and no annual increments.

Just a team that jumps in, does the work, and leaves you with great copy and a lighter budget. It’s like skipping the wedding and just enjoying the honeymoon.

📈 You scale when you want

Campaign season heating up? Outsource and expand. Quiet month? Scale back, no strings attached. With an in-house hire, you’re locked in — whether there’s work to do or not. With outsourcing, you pay for what you need when you need it.

🔄 Peak season stress? Not with retainers

Peak seasons have a sneaky habit of showing up with chaos and last-minute demands, and not having any agency or freelance writer on retainer can cause late-night scrambling, panicked DMs, and frustratingly high prices to find the right copywriting partner in the nick of time.

When you work with an outsourced partner like Butter Media on a retainer, you lock in availability, priority, and peace of mind. You get a dedicated team that knows your brand, understands your audience, and is ready to roll whenever you need them. It’s outsourcing — but with VIP treatment.

🧠 You don’t just get a writer — you get a team

The one thing that most brands overlook is that when you outsource, you’re not just hiring one brain. At Butter Media, for example, you get a bilingual, multi-skilled crew: English copywriters, Arabic specialists, editors, brand strategists, and creative thinkers.

🚀 You hit the ground running

No months-long onboarding. No “getting to know the tone of voice” for half a quarter. Experienced copy partners know how to get in, get it, and get to work. That’s what we do.

🌍 Fresh eyes bring fresh ideas

In-house teams can sometimes get stuck inside the bubble. Outsourcing brings in people who’ve worked across industries, seen what works (and what doesn’t), and can shake up your strategy when it needs it most.

💪 You avoid burnout — yours and theirs

Your in-house team is probably juggling way too much already. Adding copy needs on top of their load? Cue the burnout.

Outsourcing spreads the workload without overwhelming your core team. It’s a win-win.

💥 You can walk away if it’s not working

Let’s be honest — parting ways with a full-time hire isn’t fun (or cheap). With outsourcing, if the fit isn’t right, you pivot. No messy exits, no HR headaches, no gratuity, no hard feelings.

🎯 You get specialist freelance copywriters, not generalists

Need SEO-driven landing pages? Long-form thought leadership? Arabic transcreation? An outsourced team brings all those skills to the table — you don’t have to hire five people to cover your bases.

💬 Transparent costs? Nope!

No surprise bonuses, hidden overhead, sudden “we need to revisit the salary discussion” conversations.

With outsourcing, you know the cost up front and exactly what you’re getting in return.

🧈 So... Why Butter Media?

We get it — you have choices. But here’s why Butter Media is a step away from becoming your go-to copywriting partner:

• We’re bilingual, native in English and Arabic. You get copy that works across cultures, platforms, and audiences.

• We scale with you. Whether you need a full-blown campaign or a last-minute newsletter rewrite, we’re here.

• We care about results, not just words. We write copy that moves the needle, not just fills the page.

Most importantly? We love what we do. And that comes through in every headline, every product description, and every brand story we help shape.

Ready to see what outsourcing can do for your brand?

Let’s chat. Butter Media is here to help you scale smart, sound amazing, and save money.